The General Secretariat of the ALADI participated in the Seventh Edition of the Business Macro-Round, organized by PRO ECUADOR, held on 13 and 14 June of this year, in the city of Guayaquil.
The business macro-round is the business commercial event of Ecuador, and was held at the Centro de Convenciones de Guayaquil. Such event had the participation of more than 600 exporters and 180 buyers from more than 27 countries, that had 5.200 business meetings, by surpassing the goal of $ 300 million dollars in estimates of sales.
The 7th Business Macro-Round was opened by the Vice-President of the Republic of Ecuador, María Alejandra Vicuña, and the Minister of Foreign Trade and Investments of Ecuador, Pablo Campana. On such occasion, Minister Campana informed that Ecuador has, as from this date, a digital platform that will facilitate the electronic trade, and it is a virtual space where the Ecuadoran goods may be sold to the whole world; thus Ecuador opened the doors to the electronic commerce with e-Ecuador.
For the General Secretariat of the ALADI, it was an excellent opportunity to provide technical assistance at the institutional stand of the ALADI to the companies participating in the event, as well as to offer information about the Expo ALADI Peru 2018, to be held from 17 to 19 October of this year in Lima.